A 68-year-old man has died at One Mile Beach in Forster, despite the efforts of beachgoers who pulled him from the water.
Police were called to the beach on Marine Drive just before 4.30pm on Thursday, after reports of a swimmer in distress.
Members of the public brought the man to shore, and NSW Ambulance paramedics treated him. He died at the scene.
Officers from Manning/Great Lakes Police District have started an investigation into what happened.
A report will be prepared for the NSW Coroner.
Inquiries are continuing, and anyone with information is urged to contact Manning/Great Lakes Police District or Crime Stoppers on 1800 333 000.
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