The Salvation Army is urging North Coast residents to lend a hand this Christmas, warning that ongoing cost-of-living pressures are placing vulnerable families under increasing financial strain.
The organisation has launched its annual Christmas Appeal, aiming to raise $35 million nationally to help Australians struggling to afford food, housing and other essentials during the festive season.
The Salvos say Christmas can be an especially challenging time for families already experiencing financial hardship, with additional expenses forcing some to choose between paying bills and putting food on the table.
Salvation Army NSW External Communications Manager Major Bruce Harmer said local families were among those facing difficult circumstances.
“Christmas is the busiest time of the year for the Salvos, and this year will be no different,” said Major Bruce Harmer, External Communications Manager for NSW.
“We know that there are people in the community that are really struggling this year, and Christmas will only intensify these struggles. Some will be forced into heartbreaking decisions between their next meal or paying utility bills, not only for themselves but also for their children.
“That’s why The Salvos exist– to support our community when they need it most. Whether it is for practical support like food or presents, or if you are feeling lonely or isolated this Christmas, please reach out to The Salvation Army. We are here for you, and we don’t want you to do Christmas alone.”
The Salvation Army is encouraging residents to contribute to the appeal through financial donations, volunteering or donating food and gifts for families in need.
Community Christmas events will also be held throughout the festive season, providing opportunities for residents to connect and access support.
Last Christmas, donations from Australians helped the Salvos distribute more than 350,000 gifts and toys to families nationwide.
The organisation also provided more than 158,000 meals to people experiencing homelessness and more than 79,000 nights of accommodation for families needing somewhere to stay.
Residents looking to reduce Christmas shopping costs are also being encouraged to visit Salvos Stores, with all profits supporting the organisation’s community programs.
Major Harmer said every contribution, regardless of size, could help make Christmas easier for those doing it tough.
“The Salvos can’t support people this Christmas without the generosity of our local community, so please dig deep if you can. That could look like donating to our Christmas Appeal, volunteering, or attending our local events. Reach out to us, and together we can be the hope that our community desperately needs this Christmas,” said Major Harmer.
Residents wanting to donate, volunteer or access support can visit salvationarmy.org.au, call 13 SALVOS (13 72 58) or contact their nearest Salvation Army centre.
Donations can also be made at any Salvos Store.
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