Ballina Shire residents and businesses are being invited to have their say on a new strategy aimed at strengthening the local economy, creating jobs and supporting tourism.
Ballina Shire Council has placed its Draft Economic Development and Visitor Economy Strategy 2026–2031 on public exhibition, outlining its priorities for building a diverse and vibrant economy over the next five years.
The strategy sets out how council plans to work with industry, government and the business community to support local businesses, attract investment and strengthen Ballina Shire’s reputation as a place to live, work and visit.
It includes 31 actions across three pillars: Business and Industry, Tourism and Experiences, and People and Place.
The draft strategy was developed in consultation with local businesses and regional stakeholders.
Ballina Shire Mayor Sharon Cadwallader said council wanted to help create opportunities for businesses while continuing to meet its regulatory responsibilities.
“We aspire to be a council that says ‘how can we help?’ rather than simply ‘here are the rules’,” said Cadwallader.
“By partnering with business, streamlining processes where possible, and championing investment, Council can foster an environment where enterprise flourishes, employment grows and the prosperity of the Ballina Shire is shared by all.
“Council invites the community – including business owners from all industries – to view the Draft Strategy and let us know if we’ve got the priorities right.”
Residents and businesses can provide feedback through the council’s Your Say Ballina website.
Submissions close on Friday, 2 October 2026.
Council staff will review submissions before preparing a final strategy for consideration at a future council meeting.
Once adopted, implementation will be shared across council, businesses, community organisations and government partners.
Progress will be monitored through council’s quarterly and annual reporting, with actions to be reviewed and refined through future Delivery Program and Operational Plan cycles.
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